About us
We're creating a community and products for women with small chests who have been overlooked – join us.
We believe that everyone deserves to feel good in their own skin.
Traditional bra brands have created crazy aspirational body standards that are impossible for most of us to achieve without a very expensive, unnecessary boob job. It's no wonder women today have trouble feeling confident with
their body when we grew up watching models in a fashion show (you know, that one) with unimaginable cleavage.
Our bras are designed for small boobs of all shapes and sizes.
When was the last time you saw a 36AA or 38AA? Even the largest plus sized retailer in America starts bra sizes at a C cup - further reinforcing the misconception that if you're skinny, you must have small boobs and if you're larger, you must have big boobs. In reality, any size woman can have any size boobs. We're here to fill the gaps.
Founded by Women, For Women
Seven years ago, we came together with a shared mission: to ensure that all women feel empowered and confident, free from judgment based on their chest size. We envisioned a world where women of all shapes and sizes could embrace their bodies and find apparel that truly fits their unique forms. That vision led to the creation of Bra Bell in 2022, a brand built with the belief that every woman deserves to feel comfortable, confident, and celebrated.
Since our inception, we have worked tirelessly to challenge the norms of the fashion industry, designing bras that cater specifically to women who often feel overlooked by mainstream sizing. We are passionate about creating a community where all women can feel seen, supported, and uplifted.
As a brand founded by women, for women, our commitment goes beyond just fashion. We strive to foster inclusivity, body positivity, and self-love in everything we do, from our thoughtfully designed products to our ongoing conversations with our community. Pepper is more than just a brand – it’s a movement dedicated to reshaping the way women experience clothing and confidence.
Manufactured with love in the USA and Italy
The USA and Italy are both known for their expertise in manufacturing lingerie, with some of the largest and most experienced clothing and textile industries in the world.